Brand transcript

The new 2012 brand film shows how people from all walks of life can be inspired to transform their lives and achieve their personal goals.

Bharti, a woman working in her garden: I don’t think I’m proud of anything in particular.

Michael, a young boy riding a horse at stables: I was a bit nervous, but when I got on the horses, it was fine - I loved it. I’ve fallen off three times and I got straight back on afterwards.

I took up riding to straighten my back. I’m really, really glad I did, because I love it. I’m going to go to the Paralympics, and win it.

Bharti, waiting at a bus stop: I don’t do exercise, I catch the bus or I get in my car. I wanted to set myself a little challenge. I thought: see if I can cycle for the five days of that week.

Hannah, a young woman in her home: When I was 14, I was 23 stone. I couldn’t walk down the street without someone saying something: bullying me or hitting me or spitting at me. I realised that that’s not a way for a 14-year-old to live.

I’ve lost eight stone. I’m also helping other kids with their weight problems. I work with a health magazine. It’s quite rewarding that I’ve done this for myself but I can also do it for other people.

Bharti, cycling up a steep hill: Going up the hills was the worst - absolute nightmare! What I did was I started counting the trees, knowing that there were about 98 there. I just started counting them.

It just kept me focused. I could just see the last tree right at the end and that was like my goal.

Mary, a senior citizen visiting a church hall: I’m 62 years old. I used to smoke 40 cigarettes a day. I decided to try karate.   First I felt very embarrassed. To actually get to black belt was something I just couldn’t believe was possible. My husband is very proud of me. He does everything I ask him, as well!

Bharti, cycling with her children: I’m feeling really proud and the kids were great because they all said, “Well done, Mum, well done.” I feel like I want to get on my bike a bit more and ride it.

Fire, a man standing in a housing estate: I grew up where if you couldn’t fight then, boy, you were going to get beat. Teachers just dismissed me as a trouble maker. I knew I wasn’t stupid, I had dyslexia.

What I do is go into school and teach children to dance. I teach them how to respect each other, understand each other, how to be tolerant. It’s a beautiful thing waking up in the morning knowing that I’m going to change someone’s life.

Bharti: It was such a personal, massive achievement.

Voice of sports commentator describing a cycle road race in the 2012 Games: This road race has lived up to everyone’s expectations.

Bharti, helping out at the race as a volunteer and handing water to a participant: Who knows what I might be doing next!

Voice of sports commentator: This 2012 Olympic circuit in London has so far kept the field together!